1 in 4 Car Owners Consider Buying a Hybrid Vehicle image

A study by market research firm Harris Interactive shows that 1 in 4 car owners consider buying a hybrid vehicle, compared to last year.

According to the research 1 in 3 car owners is interested in buying a hybrid vehicle and 1 in 4 considers buying a hybrid gas or electric car. The study was made between May 7th and May 16th on 2,634 adults. The customers most likely to choose an alternative fuel car are the “Echo Boomers” generation (aged 18-35), while customers aged 50 and over showed less interest for this type of vehicles.

“This survey shows that automakers are starting to win over consumer confidence in hybrid vehicles, especially with younger drivers,” said Mike Chadsey, vice president and automotive solutions consultant for Harris.

Among the reasons for choosing an alternative fuel vehicle are: fuel cost saving (55% of consumers), environmental concerns (26%) and reduction of America’s dependency on foreign oil (16%). Auto makers have already found strategies to keep up with the increasing consumer demand for alternative fuel vehicles.

Ford has the C-MAX Hybrid and C-MAX Energi plug-in hybrid, and other three EVs to be introduced this fall. Chrysler and GM have the “bi-fueled” trucks, with either CNG or gasoline, besides GM’s Chevrolet Volt. Nissan offers the Leaf, which saw its sales down 26% in the first half of this year.