GM’s second largest Chinese joint venture, SAIC-GM-Wuling, managed to sell 1.3 million units in 2011, 5.3% increase from 2010, a performance much stronger than that of its domestic rivals, the majority of which saw sales fall of 10% or more from 2010 to 2011.
“We also faced some difficulties,” JV General Manager Shen Yang said in an interview. “In April our sales fell to [just] 70,000 vehicles, which when compared with [our] monthly average of 120,000 vehicles, is equivalent to a rapid drop of over 40 percent.”
The company’s market coverage increased from 34.9% in 2010 to 45.3% in 2011, due to its quick reaction to the market. Although the 2012 market looks quite bleak, SAIC-GM-Wuling set sales target for 1.35 million sales for the entire year, paying attention to increasing passenger automobiles and export sales.
It is rumored that the company prepares the research and development on a new hatchback model for its Baojun brand line, and it is scheduled to be produced in 2013. In November 2010 it was released the Baojun 630 sedan, which had a good impact selling 9,006 units only in January.