1,400 workers added to meet Ford Fusion high demand image

Ford has started additional production of the popular midsize car in order too meet higher demand for its Fusion model – adding an additional shift and 1,400 new workers.

At the automaker’s Flat Rock assembly plant just outside of Detroit the 1,400 workers and a second shift are enabling Ford to ramp up supply of a car that has helped Ford post its strongest U.S. sales since 2006. This year, Ford sales in the U.S. have climbed 12.9%, outpacing the industry as a whole, which is up 8.5 percent, according to AutoData.

Also, Ford’s market share is up 0.6% to 16.2%, placing the automaker within 2% of General Motors, which has been the top selling automaker in the U.S. for decades. With Fusion sales up 13% this year, Ford finds itself wrestling with tight supply of a car it re-designed for this model year. In fact, in some parts of Florida and California, Ford is down to 12-16 days’ supply of certain Fusion models.

One market where Fusion sales are particularly strong is California, where the Ford brand has edged within 0.1% of catching the Honda brand for market share in the golden state. With the supply of Fusions available expected to increase by 30%, many in the auto industry think Ford’s top selling car can catch popular Asian models that have long dominated the American car market.