2011 Brought a 5.9% Sales Increase for Harley-Davidson image

The famous Harley Davidson takes pride in the 5.9% retail sales increase in 2011 compared to 2010. From a total production of 235,188 units in 2011, 151,683 went in the States. This means a $105.6 million net income in 2011 ($46.7 million in 2010).

Sales for Q4 reached 40,359 units (up 10.9%), and Harley Davidson units 235,188 (up 5.9%). The 2011 increase is due to more bike production, the improvement of Harley-Davidson Financial Services (HDFS) performance, but also the restructuring moves. The cost-cutting measures included discontinuing Buell Motorcycles, renegotiating its labor union contracts and selling MV Agusta. In numbers this means $217 million in savings, $51 million tax benefit for seling MV Agusta.

“At retail, we believe the solid improvement in new Harley-Davidson motorcycle sales reflects the strong appeal of our product lineup to a diverse customer base and the great efforts of our dealers, combined with results from our investments in growth opportunities across all regions and improved consumer confidence in the U.S. While we are encouraged by the retail sales trend, we continue to keep a close watch on the marketplace and remain cautious in our expectations for 2012,” said H-D President and CEO Keith Wandell.

For 2012 the company hopes to ship about 245,000 units to distributors and dealers, 63,000 in the first quarter of the year.