2011 Ford Focus makes its worldwide debut today at the North American International Auto Show (NAIAS) in Detroit. Ford declined to disclose the price of the new Focus, but it is expected to be slightly more than the current model, which starts at $15,995.
Production of the next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011. Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants. The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform, which is expected to generate total sales in all regions of two million units annually by 2012.
The global powertrain lineup for the new Focus will include a range of Ford EcoBoostTM four-cylinder turbocharged direct injection (DI) engines – including the 1.6-liter unit in Europe and a choice of improved Duratorq TDCi common-rail diesel engines.
For the NAIAS preview, Ford is showing a completely new 2.0-liter gasoline engine for the North American market that features DI and Twin Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance and fuel efficiency. According to Ford, the new 2.0-liter DI Ti-VCT engine is up to 20 horsepower more powerful than the current 2.0 Duratec I-4 unit (estimated 155 horsepower and 145 pound-feet of torquewhile contributing to projected fuel economy gains of more than 10 percent; an estimated 155 horsepower and 145 pound-feet of torque.
2011 Ford Focus will come with MyFord, which provides the driver with a combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive color display.
MyFord is complemented by a new generation of Ford’s powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players. Other available safety and convenience technologies include keyless entry and “Ford Power” start button, a rearview camera and a semi-automatic parallel parking system that automatically steers the vehicle into a parking spot.