2011 Seoul Motor Show: Hyundai Blue2 Concept image

Hyundai Motor Company, South Korea’s largest automaker, showcased today at the 2011 Seoul Motor Show the Blue2 concept vehicle, the company’s first saloon-style Fuel Cell Electric Vehicle (FCEV) powered by hydrogen.

The concept is set to give the company a head start in hydrogen-powered electric vehicle technology and is powered by a fuel-cell electric motor, which produces 121bhp and should be good for almost 100mpg, according to the automaker.

Looking sporty in its low-resistance tires and alloy wheels, the inside is much more futuristic that what you’d expect from today’s vehicles, using new eco-friendly materials in the process.
Conventional side mirrors are replaced by side cameras and a roof camera, offering a state-of-the-art driving environment.

The infotainment system is operated by a Motion Sensor Moustick, a haptic wheel and motion sensor that respond to the driver’s touch and hand movements, respectively.

Moreover, this car even controls the air its occupants breathe, with a cluster ionizer that freshens the air inside

“Hyundai’s goal is not to be the biggest car company, but the most loved. We want to be a reliable partner to our customers, supporting their happiness, rather than a company that pursues its own interests,” said Steve S. Yang, President and CEO of Hyundai Motor. “We will ceaselessly introduce world-class products of the best quality to overcome the difficult market environment and turn it into an opportunity, while modestly listening to the voice of the customer.” In particular, Hyundai will focus on “improving quality, creating new values through new thinking, and developing advanced eco-friendly technologies to contribute to a greener society,” Yang said.

The name “Blue2,” Hyundai says, is a combination of Hyundai’s sub eco-brand “Blue Drive” and the number “2” from H2, the symbol for hydrogen gas.