Each year, tens of thousands of new-vehicle owners respond to J.D. Power and Associates surveys to provide feedback on quality during the first 90 days of new-vehicle ownership.
Despite being caught in the undertow of Toyota’s recall and safety issues last year, Lexus is back; is number one in J.D. Power and Associates’ Initial Quality Study (IQS).
“This is a validation of the professionalism, skill and capabilities of our team members,” said Greig Mordue, general manager of corporate planning at Toyota Motor Manufacturing Canada.
“It (the study results) captures the voices of our customers and customer satisfaction is our ultimate goal.”
Ford, which was the top non-luxury brand in last year’s survey, saw its increasing reputation for high quality dinged this year, slipping to 23rd.
Primarily, the steep decline was attributed to consumer complaints about MyFord and MyLincoln Touch, the company’s in-car telematics systems that use a touch screen
The Honda brand earned its best-ever ranking in J.D. Power and Associates’ Initial Quality Study(SM) (IQS) for 2011, finishing second among all surveyed brands.
Sargent attributed Honda’s success to the manufacturer’s improving its line of already established cars and not introducing too many new models.
“All of Honda’s vehicles this year were not new,” he said. “They were carry-overs from the previous years or just minor updates, and when you have that, that’s a perfect time when you would expect quality to be at its best.”
Cadillac and GMC, both General Motors Co. brands, and Mazda rose into the top ten performers this year, while Hyundai and Ford Motor Co.’s Lincoln luxury brand dropped out of the top tie r.