2012 Toyotas most likely to hold value after five years of ownership image

Kelley Blue Book today launched the 2012 Residual Analysis Report which determines the models and brands on sale in the U.S. with the highest residual value.

The brand which is expected to retain the greatest amount of its original value after five years is Toyota, with its entire lineup of 2012 model-year vehicles taken into account.

Toyota’s luxury brand, Lexus, has the same claim, as both brands regain the titles they claimed from KBB in 2010. Across the range, Toyota improved its 60-month average residual value by 2 percent compared to the 2011 average, overtaking last year’s winner Subaru to claim the 2012 Best Resale Value Brand award.

Based on vehicle sales and overall economic factors, Kelley Blue Book’s 60-month residual values for 2012 model-year vehicles, irrespective of brand, are forecasted to average 35.5 percent of their original MSRP (Manufacturer’s Suggested Retail Price) after five years of ownership, up just 1.5 percentage points from last year. The average 2012 Toyota would retain 41.5 percent of its original value, while Lexus cars would retain 37.9 percent.

Toyota Camry, the best-selling car in America for nine consecutive years and 13 of the past 14 years, took the honor of Best Resale Value in the mid-size car segment. The Toyota Tacoma compact pickup truck and FJ Cruiser mid-size sport utility vehicle (SUV) were named Best Resale Value award winners in their respective vehicle categories and were also among the top 10 vehicles for Best Resale Value.