The Amsterdam International Motor Show won’t be held next year, as organizers cancelled the event due to a lack of interest from automakers.
Joost ‘t Hooft, project manager for the Amsterdam auto show, told Automotive News Europe that car companies are unwilling to commit to the event during the current economic climate.
“We regret that we have to disappoint the car enthusiasts in the Netherlands. We know that many people were looking forward to the AutoRAI. For the future we hope a modified structure of the event is possible,” ‘t Hooft said in a press release.
Back in 2009, during the last economic downturn faced by automakers in Europe, organizers had to reduce costs by 70 percent for exhibitors by cutting the size of show stands. However, further scaled-down shows were not an option, ‘t Hooft said, although in 2009 visitors were willing to tolerate a one-off „crisis” show.
“As a result of the economic situation, importers and suppliers in the automotive industry are under considerable pressure,” said Olaf de Bruijn, director of the AutoRAI.
Costs for exhibiting at the Amsterdam auto show, which is named AutoRai after its location, range from 100,000 euros to 1 million euros. The show was scheduled to take place between April 3 and April 14. This year, the event received 270,000 visitors.