2013 Cadillac ATS Pricing Announced. Starts at $33,990 image

The new Cadillac ATS will start at $33,990, the automaker said this morning. The Detroit carmaker released the base price today for a standard ATS model equipped with a 2.5-liter engine, six-speed transmission and an EPA fuel economy average of 30 mpg on the highway.

The rear-wheel drive vehicle will range in price up to $42,090 for a model with a 3.6-liter, V6 engine, 320 horsepower, Cadillac’s new CUE digital connectivity system, adaptive start and other features.

Aimed at enthusiasts, the mid-level 2.0-liter turbocharged I-4 pricing will start at $35,795 with destination for rear-wheel drive with either a six-speed automatic transmission or an optional six-speed manual; all-wheel drive will be optional, but only available with the automatic.

“The ATS enters a vehicle segment this year that’s one of the most competitive in the market, from both a price and performance standpoint,” said Don Butler, vice president of Cadillac marketing, in a statement.

“ATS will bring a distinctive presence and compelling value while offering quick, nimble, fun-to-drive dynamics that will appeal to the lifestyles of modern luxury buyers and challenge the segment’s status quo.”

The US giant already has hired about 410 of those workers and is in the midst of training them. GM is spending $190 million on the Lansing Grand River plant to prepare for the new car.

The ATS goes on sale this summer.