2013 Subaru BRZ: Sales over expectations in Japan image

Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles has confirmed that the car’s first two-month sales figures for Japan have almost quadrupled the initial target of just 450 units per month.

For the first two months, cumulative sales of the new Subaru BRZ reached 3,551 units in Japan.
Interestingly, it was the highest-grade model that’s proving the most popular, accounting for 78.4 percent of sales.

Most of the customers were between 30 – 39 (27.9 percent), while only 7.5 percent were over 60.
Customers positive feedbacks are: fun to drive sports car, stable and reliable handling due to its ultra-low center of gravity packaging, excellent driveability that drivers can feel the improvement of their driving skills, and etc.

The Subaru BRZ is highly acclaimed by wide range of customers as a fun sports car that any driver can enjoy driving with peace of mind, the Japanese automaker said.

The Subaru BRZ sports coupe, fitted with the 2.0-liter ‘Boxer’ four-cylinder engine that puts out 200 horsepower and 151lb-ft of torque sends the power to the rear wheels via a 6-speed manual transmission.

The BRZ’s dimensions are identical to the GT 86, at 4.24m long, 1.775m wide and 1.285m high, and all main metal panels – including the lightweight aluminium bonnet – are a match.