2013 Toyota Crown Royal and Crown Athlete launched in Japan image

Toyota has recently announced the launch of the 2013 Crown Royal and Crown Athlete in Japan, where the first one is priced from 3, 530,000 yen and the second one from 5,430,000 yen.

The Japanese based automaker says that the new Crown is about the same size as a Mercedes-Benz E-Class, with 4,895 mm in length. Both Crown models are coming with a fresh styling inside and with goodies such as the Toyota Multi-Operation Touch.

“To attract people to the car today, we had to redesign it”, said the Toyota president, Akio Toyoda.

Three engine options are available for the models in question starting with the 2.5 liter V6 petrol which is producing a total output of 200 HP and 243 Nm of torque (179 lb-ft), mated to a six-speed automatic powering the rear wheels or the all-wheel drive. The four-cylinder 2.5 liter Atkinson cycle petrol, mated to an electric motor, is also available for the Crown Royal and Crown Athlete. This version is producing 176 HP and it has a peak torque of 221 Nm (163 lb-ft), “moving” the rear wheels. The top of the line is a 3.5 liter V6 petrol, producing 311 HP and 377 Nm of torque, mated to an eight-speed automatic transmission powering the rear wheels. Prices for the base Crown Athlete G 3.5 V6 start at 5,430,000 yen (63,600 USD) and for the Crown Royal RWD 2.5 V6 they start at 3,530,000 yen (41,400 USD).