2014 Geneva Motor Show LIVE: Hyundai Genesis image

Hyundai has brought to the Geneva auto show its most important US model, the flagship Genesis sedan, which features new amenities like the HTRAC all-wheel drive system in its drive to snatch some European customers.

The latest iteration of the flagship sedan was presented as a 2015 model at the start of the year during the North American International Auto Show in Detroit and comes – with the usual set of Euro spec modifications to the Geneva venue.

While it won’t take away too many customers from the German triumvirate on the Old Continent, Hyundai keeps upgrading the model, which could soon become a very good alternative for those who don’t fret having a Korean flagship.

While the top of the range 420 hp (313 kW) and 519 Nm of torque V8 5.0-liter Tau engine won’t find many clients in the more eco conscious Europe, the smaller V6 3.8-liter direct-injected Lambda engine that delivers 311 hp (232 kW) at 6,000 rpm and 397 Nm at 5,000 rpm could gain some followers. The plus is that Genesis can also be equipped with the newly developed HTRAC all wheel drive system, which is coupled to an eight speed automatic transmission.