Chrysler has just unveiled its latest creation – the 2014 Jeep Cherokee. It’s new and it’s complicated somehow. Even if the nose of the new Jeep Cherokee retains a traditional Jeep grille, the rest of the vehicle is completely new and looks very “modern”, and most probably will take some time to get used to.
Take a look at those headlamps for example; no I’m not saying that is bad, is just very different compared to the old boxy design.
But according to CEO Mike Manley, this new design is intended to appeal to a broader audience than the current model.
“The old Liberty played in a really niche part of that SUV segment. The vehicle was obviously built for extreme capability and the segment had moved on,” Manley said.
Set to debut at the New York International Auto Show in March, the new 2014 Jeep Cherokee will be built in Toledo, Ohio (where the company will add 1,105 workers) and will go on sale the third quarter this year.
The automaker plans to sell 800,000 vehicles annually by 2014, which in our opinion can be achieved, mostly because last year the Jeep brand sold 701,626 SUVs globally.
No word yet on power-train or pricing, but we expect to bring some engines from the actual Dodge Dart – so expect front and all-wheel drive variants and four-cylinder engines.
What we know for sure is that the new 2014 Jeep Cherokee will be 45% more fuel efficient.