The Japanese based automaker Mazda will start a marketing campaign with the new Mazda3 generation, where 8 units will be driven by journalists from Hiroshima to Frankfurt.
After it was officially unveiled just a few weeks ago, the new generation of the Mazda3 is being placed into the spotlights once again, this time with the carmaker announcing a new campaign for the model. According to the car manufacturer, a total of 8 units of the 2014 Mazda3 will be driven by automotive journalists, bloggers and enthusiasts from Hiroshima to Frankfurt, for a total of 15,000 km.
The trip should pay tribute to the 1977 “cruise” when the Mazda 323 Sport models were driven from Hiroshima to the Frankfurt Motor Show. This has been named the Mazda Route3 Hiroshima – Frankfurt Challenge Tour 2013 and it will start in Vladivostok, Russia’s main port to the Pacific, after the cars will be delivered by boat. The trip will be divided into 7 parts of approximately 2,100 km and all cars will be equipped with the 120 HP SkyActiv-G engines, mated to six-speed manual transmissions. The vehicles in question will be presented in September, during the 2013 Frankfurt Motor Show.