Subaru of America, Inc. has officially announced the pricing for the 2014 BRZ, which starts at $25, 595.
Subaru developed the rear-wheel drive BRZ focusing on the fundamentals of great sports car design: low vehicle weight, an ultra-low center of gravity and precision steering. Utilizing an all-new naturally aspirated 200-horsepower horizontally opposed (BOXER) engine design, the BRZ is a sports car that does not sacrifice everyday comfort and practicality, including up to manufacturer-estimated 34-mpg highway fuel economy (with 6-speed automatic transmission). With 2+2 seating and a folding rear seat, the BRZ is a practical daily driver and a powerful performer.
Sales of the Subaru BRZ remain strong and were up 41% in June and up 200% year-to-date, bolstering record-setting corporate sales for the first half of the year. With sales up 27% overall and more than 240,000 units sold through July, Subaru of America is on target for another all-time yearly sales record.
The BRZ is available for 2014 in Premium or Limited trim levels, with either a 6-speed manual or automatic transmission for the latter. New for 2014 is the Aha infotainment smartphone integration included with the standard navigation system. The Premium trim with only manual transmission has the price of $25,595, while the BRZ Limited has a starting price of $27,595 and equipped with the 6-speed automatic transmission it is priced at $28,695.