2015 Frankfurt Motor Show LIVE: 2016 BMW 7 Series image

Revealed since June, the BMW 7 Series flagship limousine makes a grand public appearance now during the days of the 2015 IAA Frankfurt motor show, in a bid to capture the attention of onlookers.

The new generation sports a rather evolutionary design that might not be to anyone’s liking, though the company’s desire was not necessarily to awe with the styling but rather mesh “supreme dynamic ability” with “luxurious long-distance comfort”. Still, that won’t stop us or the rest of the world to criticize them for being too “Audish” – meaning overly conservative. We have the familiar front design with the massive twin kidney grille that is sitting between the standard LED headlight – though optionally you can have them in laser guise. We also see the LED fog lights, front fender vents and lots and lots of “executive” chrome. We also have L-styled taillights and numerous alloy wheel options with sizes going form “inconspicuous” 17 inch to “look at me” 21 inch. Also on offer are the traditional two-body variant choices: standard and extended wheelbase – the latter gains 14 cm (5.5 inches) in length which goes to the rear passenger zone.

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The interior is also fairly non-revolutionary, with the clients having to choose between various leather upholstery options, while wood or aluminum trims are also available. Front and center sits the all new iDrive infotainment system with a touchscreen and gesture control technology and we can also find the already traditional touch sensitive controls. The LWB also features the Executive Lounge package – coming with a four-zone automatic climate control system, ventilated and powered seats, Executive Lounge rear console and a 7-inch Touch Command tablet. Audiophiles might want to try the Bowers & Wilkins Diamond surround sound system and stargazers the Sky Lounge Panorama glass roof (on LWB).

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Under the hood there’s a variety of choices: 750i xDrive comes with the 4.4-liter TwinPower Turbo V8 mill churning out 450 PS (330 kW) and 650 Nm (479 lb-ft) of torque. The more relaxed 740 version comes with the 3.0-liter TwinPower Turbo six-cylinder outputting 326 PS (240 kW) and 450 Nm (332 lb-ft) of torque. The diesel side is represented by the 730 version that comes with or without xDrive and develops 265 PS (195 kW) and 620 Nm (457 lb-ft) of torque. Brand new is the 740e plug-in hybrid that uses a 2.0-liter TwinPower Turbo four-cylinder petrol mated to a 95 PS (70 kW) electric motor and a lithium-ion battery. Total power is of 326 PS (240 kW) and fuel efficiency is of just 2.1 L/100km (134.5 mpg UK) with a 40 km (25 miles) range on electric power alone.