Toyota has recently introduced a new special edition of the Prius in the United States, which has been named the Persona and it’s coming with a starting price of 26,985 USD.

The Japanese based automaker Toyota seems to delay the introduction of the new generation of the Prius but in order to still keep its future customers interested in the “green” product, the company is now introducing a new special edition of it, called the Prius Persona. The model in question is actually based on the Prius Three and it is coming with some interesting items, including the Absolutely Red and Blizzard Pearl shade, in which it will be available exclusively.

The new 2015 Toyota Prius Persona Special Edition is also coming with the dark finish for the 17-inch alloy wheels or the heated side mirrors with turn signals. As far as the cabin goes, changes are limited and they include the black SofTex upholstery, the dark chrome accents, the gray contrast stitching, the SofTex wrapped steering wheel and some other tweaks. The model in question will be arriving at dealerships this September and its starting price will be set at 26,985 USD. More details on it will be announced close to its launch date.


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