Some automakers go for a full package of 60-second ad while others prefer to split them in half and have 30-second spots and two rounds during the much anticipated Super Bowl.
Hyundai is falling into the latter category meaning it has prepared a couple of 30 second commercials, both dedicated to the affordable 2017 Elantra. The first ad is called “The Chase” and involves a duo of hikers that get chased by bears – we’re not getting here a rehash of Liam Neeson’s adventure survival from 2012 (The Grey) – as there’s a happy ending here (arguably there was a glimpse of one there as well). That’s because the couple rushes to their car and one of them makes use of the smartwatch to start the Elantra’s engine via the Hyundai Blue Link Remote Start app putting an emphasis on the model’s advanced technology offerings.
The second one involves an A-Star as the title spills it – being called “Ryanville” the commercial depicts two women driving around the “most distracting neighborhood ever.” That’s because there’s nobody else but clones/duplicates/extraterrestrials impersonating Ryan Reynolds. As they get distracted (maybe thinking about Green Lantern or even Deadpool in the process) they manage to narrowly avoid a crash thanks to Elantra’s automatic emergency braking system.
The 2017 Elantra sedan has reached dealerships recently and comes packing a naturally-aspirated 2.0-liter four-cylinder powerplant that produces 147 horsepower and 132 pound-feet of torque. Also available is the greener Elantra Eco slapping under the hood a turbocharged 1.4-liter four-cylinder churning out 128 hp and 156 lb-ft of torque.