2017 Frankfurt Motor Show: Toyota Hilux Invincible 50 image

The Japanese automaker is on its way towards celebrating a major achievement next year – the Toyota Hilux, dubbed by many fans as the indestructible pickup, first arrived on the scene back in 1968.

It has since been delivered to more than 180 countries and regions, racking sales north of 18 million examples – quite the achievement for what is primary a commercial vehicle. The compact pickup will renowned for its reliability and over the course of its life has travelled to such parts of planet Earth – the Antarctic, the Dakar Rally, and even BBC’s Top Gear. Toyota is well aware of the pickup’s reputation, which is why they introduced in front of the worldwide audience of the Frankfurt Motor Show the new Hilux “Invincible 50.”

2017 Frankfurt Motor Show Toyota Hilux Invincible 50 2

The special series gets a custom exterior finish with matte black on the side bars, a black font under-run, and black wheel arch moldings with bespoke 8-inch matt black alloy wheels shod in All Terrain BF Goodrich tires, while the body has a bright silver paint and “Invincible” decals. The Hilux also comes with a new plastic bed liner, a large tool box, and model-specific scuff plates, floor mats, as well as a leather hand brake. The pricing and availability of the new series hasn’t been discussed, just yet.