2017 Geneva Motor Show: Land Rover Discovery Project Hero image

Good deeds are often hard to find in such a specific environment – like the one of the auto industry – but that doesn’t mean they’re nowhere to be found.

We recently told you about Rolls-Royce building the most unique toy cars of them all, to be used for a children’s hospital. Now we’re back with another model that has been created specifically to help people. Land Rover has presented in front of the worldwide audience of the Geneva Motor Show the Discovery Project Hero, which has been created specifically for the Austrian Red Cross to help it reduce disaster response times and maybe save more lives. It has been created by the brand’s Special Vehicle Operations (SVO) unit and this is a one-off model with the function of an “advanced communication vehicle” specifically made for the Austrian Red Cross and set to be used by their emergency response teams.

2017 Geneva Motor Show Land Rover Discovery Project Hero 7

The Project Hero even has its own drone mounted on the roof where the engineers have integrated a landing system boasting a self-centering and magnetic retention technology to allow the landing procedure to take place even during the vehicle’s movement. The drone can rely live footage to the Red Cross’s emergency response teams and allow them act faster in case of a natural calamity, such as earthquakes, floods, landslides, and avalanches. There’s also lots of radio kit inside the unique Discovery to provide better communication with the rescue teams.