2017 Hyundai Ioniq price undercuts the Toyota Prius image

The South Korean automaker is aggressively setting up the American market for its new eco-lineup of Ioniq models, with the base hybrid version kicking off at $22,200 and the pure electric model starting from $29,500.

Having invested tens of millions into a completely new architecture, bespoke for the Ioniq, Hyundai is now looking to bear the fruits – with aggressive price positioning, apparently. The company has touted the model as the “first vehicle in the world” to unify the different electrified powertrains on a single architecture, the base Ioniq will cost as little as $22,200, which is less than an equivalent Toyota Prius – which starts in the US from $24,685. We are dealing with the entry Ioniq Blue that has a hybrid setup with 1.6-liter four-cylinder, electric motor and six-speed EcoShift Dual Clutch transmission, good for 139 horsepower (103 kilowatts) and 58 miles per gallon combined.

The Ioniq EV, meanwhile, has a starting MSRP of $29,500, with the better-specked Limited model costing $32,500. Both versions are the most efficient vehicles in the US right now, with an EPA-rated 124 miles (199 kilometers) of range and 136 MPGe fuel economy. “Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” comments Mike O’Brien, vice president of Corporate and Product Planning, Hyundai Motor America.