2017 New York Auto Show: Genesis GV80 concept image

Hyundai’s still infant luxury brand has brought a pretty big surprise to the New York Auto Show – presenting in front of the worldwide audience a never-before seen or hinted concept SUV.

Genesis – which is looking to solidify its presence in the luxury field by nurturing to life an entire family of models to compliment the G80 and G90 models, of which only the latter is actually brand new. And they even hinted at the necessity to join the green field – with the rumor mill talking about a plug-in hybrid or maybe a distant full battery electric. But at the New York Auto Show they managed to surprise pretty much everyone with the introduction of the GV80 Fuel Cell Concept, a striking sport utility vehicle prototype. It’s not a preview for any particular model, but Genesis “continue[s] to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.”

2017 New York Auto Show Genesis GV80 concept 5

By the way, while the powertrain isn’t explained, we’re dealing with a plug in hydrogen powertrain, which is actually two powertrains in one. The styling is a refinement of their signature ‘Athletic Elegance’, with the GV80, “reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and product development.” We’re sensing this is at most foretelling the arrival of an SUV in the Genesis family – which we know it will happen once they bring to life a smaller limousine below the G80 and G90 – though don’t count on the plug in fuel cell powertrain to be brought to life as well, mostly because of the costs involved.