2017 SEMA: Toyota vehicles with NASCAR flair image

The Japanese automaker has decided going unaccompanied at the SEMA show in Las Vegas would be like entering a casino with empty pockets – so they teamed up both with NASCAR stars and tuning outlets.

The worldwide audience attending this year’s edition of the aftermarket industry’s biggest convention are getting a hot 2018 Camry XSE – actually they’re getting more than one version, for each personality from NASCAR and accompanying aftermarket shop. And there’s even a pair of hot C-HR for when people want to go all out on the track… in a compact crossover.

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Each of Toyota’s NASCAR stars have come up with their own dream conversion of the Camry. Martin Truex Jr.’s unit has a functional front splitter and rear lip spoiler, matte black paint with Cerakote-plated trim, and it rides on 20-inch replicas of NASCAR racing wheels. Kyle Busch came up with the Camry “Rowdy Edition” with racing-inspired body kit, and black paint with metallic highlights for the roof, A-pillar, and rear wing. Denny Hamlin meanwhile goes for the full widebody kit, the exterior adorned with red chrome highlights. And Daniel Suarez opts to actually make the driver the focus – with a new interior basking in custom leather upholstery. There’s also a star Camry – racing analyst and former host of American Top Gear, Rutledge Wood, comes with 3D-printed body panels and a unique Blurple color for the exterior.

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Go for the pair of C-HR crossovers and you’ll first get the C-HR R-Tuned, with work from DG-Spec that engine-swaps the mill under the hood for a 2.4-liter four-cylinder, complete with Garrett turbo running at 23 psi of boost – that’s good for more than 600 horsepower (447 kilowatts) and a sprint to 60 miles per hour (96 kilometers per hour) in 2.9 seconds. Next up is the C-HR Beat Box, which as the name suggests is all about the soundtrack. Toyota even claims we’re dealing with a “drum machine on wheels” – touch areas allow the passenegrs to create their own music.