2018 Seat Arona comes to heat up the subcompact SUV segment image

When the Nissan Juke first appeared the Japanese automaker was alone in the subcompact crossover segment – now it has competition from everywhere, including for the first time from the all-new Seat Arona.

New entries in the segment – such as the Toyota C-HR or the just presented Hyundai Kona and Kia Stonic will be next to the Seat Arona in the fight to dethrone top sellers such as the Renault Captur, Peugeot 2008 and Opel Mokka, the current trio at the top of the segment. Using the same MQB A0 architecture just like any other new entry in the subcompact area from the VW Group – such as the Seat Ibiza and VW Polo – the Seat Arona is using design elements from the larger Ateca mixed with those of the Ibiza. Compared to the latter, the Arona is 79 millimeters longer, coming in at 4.14 meters – and of course it’s also way taller, by 99 millimeters, complete with taller roof for increased interior space.

2018 Seat Arona comes to heat up the subcompact SUV segment 1

Martorell’s first entry in the heavily disputed B-segment SUV area will also play the practicality card with its 400 liters of luggage space with rear seats in place – up from Ibiza’s already good 355 liters. Customization is an important part of the segment’s allure, so the Arona is coming with 68 color combinations. No surprises on the powertrain front though – the gasoline side is represented by the turbocharged three-cylinder 1.0-liter TSI with 95 hp & 115 hp mated to a six-speed manual or a seven-speed DSG. The bigger four-cylinder 1.5-liter TSIis also here with its 150 hp and even has cylinder deactivation tech, but only if you opt for the most expensive FR trim. The Arona’s diesel face is represented by the well-known 1.6-liter TDI good for 95 or 115 hp.

2018 Seat Arona comes to heat up the subcompact SUV segment 10

Inside, the new Arona gets the latest infotainment system with Android Auto and Apple CarPlay, optional BeatsAudio system, dual-zone climate control, ambient lightning, along with LED headlights and taillights. Seat is using the usual trim mix – Reference, Style, FR & Xcellence – the sporty FR has a dual-mode suspension and four selectable driving modes. The first public appearance at large will come at the Frankfurt Motor Show in September and first deliveries are coming afterwards.