A report from Pike Research shows that sales of diesel vehicles will increase to 13 million in 2018 from 10 million this year.
This means that almost 80 million clean diesel vehicles will be sold between 2012 and 2013. Diesel cars have been selling very well in Europe over the past years, where increased fuel prices show that such a car can be paid off quickly. Other markets, such as North America, are just beginning to open up for such vehicles, especially due to the fact that tough emissions regulations in Japan, North America and Europe accelerate the increased of ‘clean diesel’ vehicles.
“Makers of diesel vehicles have had two primary barriers to overcome, particularly in the United States: the price premium, which can be from $1,000 to $3,000 more than gasoline vehicles, and the perception that diesels are dirtier than gasoline cars,” says senior research analyst Lisa Jerram.
But now customers have begun to change their impression and new clean models are receiving positive reviews. Since many markets including Australia, South Korea, the EU, Canada, the US, Turkey, Japan and New Zealand require ultra-low sulfur diesel (ULSD), these countries will be the primary markets for clean diesel vehicles, according to the report. The ‘Clean Diesel Vehicles’ report analyzes the global market potential for clean diesel light, medium and heavy duty segments from 2012 to 2018.