A new level in window shopping: Aston Martins on display at Harrods image

Three Aston Martins can be admired throughout January in the storefront window of the famous Harrods store in London.

If you happen to pass by the world’s most famous luxury department store in London, you will be surprised by an alluring sight. This month, shoppers in Knightsbridge area are to be treated to the view of a very special Aston Martin window display in Harrods. Three iconic Aston Martin sports cars will take over the storefront in a month-long celebration of the British marques’ ‘DB’ nameplate, named after Sir David Brown who bought Aston Martin in 1947. James Bond fans are to be thrilled, as the limelight is on the Aston Martin DB10, the car that was exclusively designed, engineered and hand crafted for the latest Bond film, Spectre. The British luxury automaker has been associated with the James Bond franchise for over 50 years, a franchise which started with the Aston Martin DB5, arguably the most famous ‘DB’ of them all. Revealed in 1963, the car – that it is also on Harrods’ display – set the benchmark for all the DBs that followed, with its iconic design language.

Finally, the viewers can admire a DB9 GT, the luxury British sports car maker’s most compelling production ‘DB’ to date. Aston Martin also released a special edition of the DB9 GT, the Bond Edition, that has been limited to just 150 examples worldwide. “Harrods is one of the world’s most trusted luxury brands and we are delighted to join forces with them to create this rather unique display in tribute to our most famous nameplate,” Aston Martin Chief Creative Officer Marek Reichman said. Specialists from the company’s headquarters will be at the luxury department store throughout the exhibition, providing visitors with more information about the Aston Martin range and also about the brand’s recently launched AM37 yacht, created in partnership with Quintessence Yachts. Both the window display and exhibition area will remain in place until 28 January.

Aston Martin Harrods 2