Mercedes-Benz has regained the top position in the AutomarxX brand ranking of ADAC, the world´s second largest automobile club, making it Germany’s best automotive brand.
The ADAC study assesses the automotive brands sold in Germany in the categories of Product Strength/Vehicle Quality, Safety, Customer Satisfaction, Environment, Brand Image, and Market Strength. The results reflect the current capabilities of all automakers that are of relevance in Germany.
At nr 2 is Audi, while nr 3 is BMW. While in May 2010, BMW was recognized as the leading brand, now the Munich-based automaker falls on the third spot, behind Mercedes-Benz and Audi.