After first quarter miss, Chrysler bets on the new 200 sedan image

Chrysler Group LLC reported its first-quarter loss in a while, as the company’s parent – Fiat SpA – used the US unit’s money to buy out the remainder of the shares in January.

Now, the US group has started deliveries for the new Chrysler 200 midsize sedan, and its chief financial officer announced the unit expects increased US sales thanks to the new addition, but only since the third quarter will they have an increased positive effect.

“About a week ago, we started shipping,” said CFO Richard Palmer. “So, that won’t really be in full force until the third quarter. “

Part of the five years business plan announced last week by Sergio Marchionne, chief executive officer of Fiat Chrysler Automobiles, the namesake Chrysler would need to boost deliveries from around 350,000 in 2013 to no less than 800,000 units in 2018.

If the brand were to succeed, the new 200 is adamant to the strive, and is today manufactured at a suburban Detroit facility that was originally scheduled for termination in 2009 – but has since been rejuvenated through an investment of $1 billion. Last year, the outgoing 200 sedan was selling at roughly one third the volume made by the US leader in the segment – Toyota’s Camry, but critics now have a favorable opinion on the successor.

Via Reuters