Volkswagen AG’s premium luxury sports car manufacturer Porsche hit record deliveries last year, but the company expects that 2015 is going to see further growth to more than 200,000 cars and SUVs.
After the record sales surge in 2014, hitting the 200,000-unit target in 2015 would bring the completion of a long-planned threshold no less than three years earlier. December deliveries jumped 39% form the same period of 2013, reaching 20,644 sports cars and sport-utility vehicles. The year’s total was of 189,849 autos, soaring 17 percent over the 2013 figure. While Porsche is universally famous for its long-running 911 range of sports cars, last year’s sales of SUVs accounted for over two-thirds of Porsche model sales, with data showing the level was buoyed by the introduction back in April of the new Macan compact model. Smaller and more affordable than the top-selling Cayenne SUV, the Macan also brought conquest buyers to the brand, with Chief Executive Matthias Mueller telling reporters gathered at the company’s headquarters in Stuttgart, Germany that 34,000 of the 45,000 Macan buyers were coming from BMW, Mercedes or another competitor.
Separately, Mueller, now 61-years old and formerly the top executive in charge of strategy at parent VW AG said he already announced his decision of not entering the race to become the potential successor to VW group CEO Martin Winterkorn. He added that Porsche, a contributor with 1/5 of the group’s nine-month operating profit of 9.4 billion euros ($11.06 billion) could reach an operating margin of 13% of sales in the near-future, down from the industry leading 17-18 percent, due to development spending on fuel management solutions and connectivity.