Alert: Honda to close its European design studios image

Looks like Honda Motor Corp. is going bad. After the exit from F1, now the Japanese car maker announced that will close design operations in Europe, based in Germany. This decision was taken without any pre-anouncement.

With this, Honda is tiring again to cut costs and loses. In January, the UK factory was closed for four months and the company decided not to attend the recent Frankfurt Motor Show.

“This is a regrettable structure change due to the current economic picture,” Honda spokesman Christophe Rust told CDN. “The German design activities will be discontinued with effect from the end of November”.

The move throws into question Honda’s entire European design plans. Motorcycle design will likely be moved to the company’s facility in Rome, but it remains unclear if Honda will establish another European car design studio.

Opened in 1992, the Offenbach facility has designed a number of concepts, including Honda’s OSM show car in 2008.

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  • http://www.cardesignnews.com Eric G

    It is generally good practice to cite the source from which you have gotten the information.

    Eric G, Editor
    Car Design News

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    Exclusive: Honda to Close European Design Studios
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