Alfa Romeo has a make it or break it unveil this week – the Giulia midsize sedan image

The Italian sporty brand has been so many times resurrected from its ashes it might have expired the cat’s proverbial nine lives – which is why the parent company sees as crucial the reveal this week of the new Giulia midsize sedan.

The presentation is scheduled for Wednesday and the struggling brand might finally get the needed impulse, after initially relying on the 4C cope and spider duo to lift its appeal and brand image. The successor to the very old 159 sedan is being engineered on a completely new rear-wheel-/all-wheel-drive Giorgio platform and will be available with performance engines, including a Maserati-sourced V6. The model, a rival for the BMW 3 Series in terms of performance qualities, is due to arrive in European showrooms in February-March next year and then jump across the ocean in the US a few months later. Alfa is reportedly mulling the introduction of same-class coupe and roadster variations alter on.

Alfa Romeo wants to rekindle the good old times when it could compete head to head with the German luxury triumvirate by developing high-performance engines for the sedan – for example it will feature a flagship model equipped with a V6 gasoline engine developing 510 hp. The twin turbo has been derived from the engine manufactured by Ferrari for the Maserati Quattroporte and Ghibli sedans. The run of the mill gasoline engine will be a 2.0-liter turbocharged four-cylinder churning out 180 hp, 250 hp and 330 hp. The diesel variation will have a 3.0-liter V6 coming from jeep and Maserati, but reengineered to jump from 275 hp to 340 hp. The core diesel models will come with a revised 2.2 liter model that can span across a wide range: 135 hp, 180 hp and 210 hp.

Via Automotive News Europe