Alfa Romeo, Fiat’s sporty brand is considering ditching the Mito and Giulietta models, Bloomberg reports citing people familiar with the matter.
Last year Mito and Giulietta models accounted for 99 percent of total sales. Official plans for Alfa Romeo are expected to be presented in May in Detroit, during a press conference were Fiat will announce a complete new strategy for the entire group.
The automaker plans to produce five new Alfa Romeo vehicles by 2018 including a pair of rear-drive sedans that are expected to complete with those from BMW and – 3 Series, 5 Series A4 and A6. Most of them are expected to hit the market somewhere in 2016 and top of the line versions will be equipped with engines from Ferrari.
Autonews reports that the first new model is the long-awaited Alfa Romeo Spider – a model that will be based on the next generation Mazda MX5 Miata. Shortly after, Giulia will hit the market, Alfa’s weapon to fight with the BMW 3 Series and Audi’s A4. In 2018 Alfa will introduce the Alfetta model to fight with the 5 Series.
the Alfa Romeo Mito model in 2008 during the press debut
The association between Alfa Romeo and Ferrari is expected to boost Alfa’s image – while Fiat plans to use Jeep’s international dealer network to sell these new models worldwide, including China and U.S.
“This is the last chance for Alfa Romeo,” said Giuseppe Berta, a professor at Bocconi University and the former head of Fiat’s archives.
Since Sergio Marchionne came to power, Alfa’s annual sales tumbled 56 percent to only 74,000 vehicles.