The troubled Italian sports brand is having a challenging rebirth, but things are starting to finally move in the right direction, with executives now pledging new models to the crucial US auto market.
Alfa Romeo will initiate its long-awaited model offensive soon after the 4C Spider sports car will begin sales in the US this summer, with a new midsize sedan and its first ever sport utility vehicle also scheduled to arrive in the world’s largest luxury market by the first quarter of 2017. Reid Bigland, who directs the Alfa Romeo brand in North America, announced that Alfa’s new D-segment sedan – set to succeed the 159 model and reach global markets – will be officially introduced to the world on June 24 in Milan, Italy, with US sales scheduled for the first quarter of 2016. The rumors surrounding the key model gave it the moniker Giulia, but the US executive addressed the matter saying the name was still being discussed. He didn’t reveal any powertrain or equipment details, only saying it would have a performance above segment leaders BMW 3 Series, Mercedes-Benz C Class and Audi A4.
Bigland also pledged the brand’s D-segment SUV, which could be even more tempting to US customers than a sedan, saying the model would not arrive on the market until the fourth quarter of 2016 or even in early 2017. Its primary competitors have been named as the BMW X3, Audi Q5 and Porsche Macan. The two all-new models will be the start of Alfa’s offensive, which plans a total of eight new global models before 2018.
Via Automotive News Europe