Fiat Chrysler Automobiles will reportedly introduce seven new Alfa Romeo models by 2018, with the first to arrive being the Giulia compact sedan in late 2015. However, probably the most important of these new models in terms of sales and profit margins will be the SUV, scheduled to arrive in 2016.
The new Alfa Romeo SUV is expected to rival the Audi Q3 and to play an important role in Alfa’s aggressive product offensive aimed at boosting sales to around 500,000 units within a few years. While it is true Alfa Romeo has been teasing fans with the prospect of an SUV since the 2003 Kamal concept, with a Fiat product plan claiming a VW Tiguan-sized SUV would arrive in 2012. While that didn’t happen, the wait is almost over.
Based on Alfa Romeo’s new rear and four-wheel drive Giorgio platform, the SUV should go on sale in 2016. The same platform will be used by the Giulia sedan in late 2015 and a larger 5-Series rival. Alfa Romeo has also expressed interest in a larger SUV, possibly a rival for the Audi Q5.
More will be known about Alfa Romeo’s future product plans on May 6, when Fiat Chrysler CEO Sergio Marchionne will reveal his long-term strategy for the group.
by Mircea Serafim
) - Tuesday, March 25th, 2014 - filed under Alfa Romeo
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