The Italian automaker’s revered future – which has actually been restarted by Fiat Chrysler Automobiles quite a few times in the past – looks increasingly shaky as the parent’s company new business plan features numerous modifications.
Fiat Chrysler Automobiles’ new business plan includes the Alfa Romeo strategy – you know that Phoenix bird that refuses to take flight over and over again. The brand’s new updated business plan calls for a slowing and delayed product introduction roster – the reasons for the setback being cited as the Chinese woes and the “need to guarantee proper global distribution network execution.” As it goes, Alfa Romeo will throttle down on manufacturing, as well as research and development spending through 2018 – and this only means one thing: more and more vehicles will get minor or major delays. By the way – remember when FCA was formed and CEO Sergio Marchionne presented the ambitious business plan – looks like the analysts that called it overly ambitious were right – right?
Alfa Romeo’s initial version of the five-year strategy called for all new eight models to be rolled out by the start of 2019 – now the new one comes with a setback for mid 2020, though fortunately no model has been axed (for now). After Giulia, next in line is the new mid-size crossover this or the next year. Between 2017 and 2020, Alfa will introduce six new vehicles, including a hatchback and a full-size sedan, another two SUV/crossovers and two unknown “specialty” vehicles.