Alfonso Albaisa was named Infiniti’s new executive design director.
Alfonso Albaisa joined Nissan in 1988 and he has previously served as Nissan’s global design director. He will be based in Atsugi, Japan at Infiniti’s Design Centre and will be responsible for all future Infiniti production and concept vehicles. The most recent Infiniti models are the LE electric vehicle and the Emerg-e range-extender sports car.
Of the appointment, Infiniti’s chief creative officer Shiro Nakamura said: “He is a brand visionary who has the passion and drive to translate his progressive thinking into exciting designs with global appeal.”
The global appeal id of utmost importance for the automaker’s plan to grow in the global premium market, where the quality design triumphs. Infiniti also wants to make its diesel engines more competitive, by using a Mercedes engine in the upcoming Q50 small saloon.
In March, Infiniti named executive Fintan Knight to be the head of the luxury brand in Europe. Knight, who took the job on April 1st, is the successor of Bernard Loire, who was named managing director of Nissan Italy. Knight left VW’s Lamborghini, after four years as commercial director and board member in charge sales, marketing and aftersales.