According to the latest data revealed by the American Consumer Satisfaction Index, buyers of American and mass-market cars have much better feelings about their cars than previously.
Overall, the American Consumer Satisfaction Index for customer satisfaction has gone up 3.8 percent to 82 out of a total of 100 possible points. According to ACSI, no less than 16 of the 24 automakers surveyed by the Index have gone up the scale – with five going down and three remaining idle. Lincoln tops the chart, with a 5 percent jump to 87, followed by Honda in second with 86, which is an even better surge of eight percent. Toyota and BMW are both third with 85 – and both surged 4%. While luxury automakers were traditionally leading the way, now the top three places are evenly divided with mass-market automakers.
Ford meanwhile heads the American pack with a rating of 84, followed by General Motors at 81 and Fiat Chrysler ranking in at 78. The Ford, Chevrolet and Chrysler brands are at 81, 83, and 79 respectively. Infiniti was the top improver – with a 9 percent jump to 84 – while another Japanese, Acura, had a significant dump of 8 percent to last place with 76. “The rise of mass-market vehicles may well be at the expense of luxury brands in the sense that buyers now see little differentiation between luxury cars and regular ones. If there is little difference, why pay more? Exclusivity may not be enough,” comments Claes Fornell, ACSI founder.