American Honda Motor Co., Inc. reported a February 2012 increase of 7.8% over February 2011, with 110,157 new-vehicles sold.
February was the second full month of sales, with the all-new Honda CR-V eclipsing its previous February record with sales of 24,759, up 24.5% over last year’s total of 19,096 units. The all-new civic has done amazingly well with sales of 27,087, up an impressive 36.0% t compared to February 2011. The Accord posted January sales of 20,702, down 6.3% from the same period last year.
“The ultimate arbiter of a vehicle’s success is how customers vote with their purchase decision, and customers are voting for Civic,” said John Mendel, American Honda executive vice president of sales. “On top of the strong consumer support for the new Civic, we’re seeing tremendous demand for the all-new CR-V.”
The Acura Division acquired sales of 11,258, up 0.1% compared to February 2011, with two models registering strong sales increases. The TL sedan reached 3,211, up 26.0% from the same period last year, while TSX sales set a new February record of 3,373, a year-over-year increase of 15.9%.