American Honda Reports May Sales image

American Honda Motor Co., Inc., posted May total vehicle sales of 98,344, a decline of 39.2 percent compared to all-time record-setting May 2008 results. Year-to-date sales of 430,358 represent a 33.3 percent decrease on a daily-selling-rate basis* compared to last year.

Honda Division posted May sales of 88,875, a decline of 39.7 percent versus May 2008. The all-new Insight hybrid posted sales of 2,780, helping drive an increase in total Honda hybrid sales of 7.5 percent.

“May of 2008 was the best month ever for American Honda, as consumers sought fuel-efficient cars in record numbers,” said John Mendel, executive vice president of sales for American Honda. “Staying true to the course of providing fuel-efficient, high-quality, fun-to-drive vehicles will hopefully help see us through to the economic recovery.”

Honda total car sales decreased by 48.9 percent to 51,947. Honda light truck sales saw a decrease of 19.4 percent to 36,928.

The Acura Division posted sales of 9,469, a decrease of 34.0 percent compared to May 2008. The TL sedan was the division’s top seller, with 3,375 units sold.

*The daily selling rate is calculated with 26 days for May 2009 and 27 days for May 2008. The year-to-date daily selling rate is calculated with 127 days for 2009 and 129 days for 2008. All percentages reflect the daily selling rate.

For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com.

                  American Honda Vehicle Sales For May 2009
                                  Month-to-Date           Year-to-Date
                               May    May    DSR**    May     May    DSR**
                              2009   2008   % Chg.   2009    2008   % Chg.
                              ----   ----   ------   ----    ----   ------
  American Honda Total       98,344 167,997  -39.2% 430,358 655,819  -33.3%
  --------------------
     Total Car Sales         57,957 114,796  -47.6% 262,257 398,720  -33.2%
     Total Truck Sales       40,387  53,201  -21.2% 168,101 257,099  -33.6%
        Honda Total Car
         Sales               51,947 105,548  -48.9% 234,663 362,388  -34.2%
        Honda Total Truck
         Sales               36,928  47,556  -19.4% 152,893 227,973  -31.9%
        Acura Total Car
         Sales                6,010   9,248  -32.5%  27,594  36,332  -22.9%
        Acura Total Truck
         Sales                3,459   5,645  -36.4%  15,208  29,126  -47.0%
  Domestic Car Sales *       43,074  88,091  -49.2% 198,373 297,793  -32.3%
  --------------------
     Honda Division          39,699  83,797  -50.8% 183,855 277,566  -32.7%
     Acura Division           3,375   4,294  -18.4%  14,518  20,227  -27.1%
  Domestic Truck Sales *     38,209  41,392   -4.1% 151,163 197,021  -22.1%
  ----------------------
     Honda Division          34,750  35,747    0.9% 135,955 167,895  -17.7%
     Acura Division           3,459   5,645  -36.4%  15,208  29,126  -47.0%
  Import Car Sales           14,883  26,705  -42.1%  63,884 100,927  -35.7%
  ----------------
     Honda Division          12,248  21,751  -41.5%  50,808  84,822  -39.2%
     Acura Division           2,635   4,954  -44.8%  13,076  16,105  -17.5%
  Import Truck Sales          2,178  11,809  -80.8%  16,938  60,078  -71.4%
  ------------------
     Honda Division           2,178  11,809  -80.8%  16,938  60,078  -71.4%
  -----------------           -----  ------  -----   ------  ------  -----
  MODEL BREAKOUTS BY
   DIVISION
  Honda Division Total       88,875 153,104  -39.7% 387,556 590,361  -33.3%
  --------------------       ------ -------  -----  ------- -------  -----
     Fit                      5,730   8,205  -27.5%  24,137  29,784  -17.7%
     Accord *                22,597  43,728  -46.3% 107,088 166,158  -34.5%
       Memo:  Accord Hybrid       0      16               1     184  -99.4%
     Civic *                 20,723  53,299  -59.6%  97,505 164,994  -40.0%
       Memo:  Civic Hybrid    2,077   4,676  -53.9%  10,745  16,322  -33.1%
     S2000                      116     316  -61.9%     485   1,446  -65.9%
     Insight                  2,780       0           5,445       0
     FCX                          0       0               0       6
     FCX Clarity                  1       0               3       0
  --------------                ---     ---   ----      ---     ---  -----
     Odyssey  *              12,127  12,966   -2.9%  41,884  59,987  -29.1%
     Pilot *                  7,412   8,449   -8.9%  34,127  48,194  -28.1%
     CR-V *                  14,550  19,959  -24.3%  65,197  89,017  -25.6%
     Element *                1,378   2,686  -46.7%   5,521  13,623  -58.8%
     Ridgeline                1,461   3,496  -56.6%   6,164  17,152  -63.5%
     ---------                -----   -----  -----    -----  ------  -----
  Acura Division Total        9,469  14,893  -34.0%  42,802  65,458  -33.6%
  --------------------        -----  ------  -----   ------  ------  -----
     RSX                          0       0               0       1
     TL *                     3,375   4,294  -18.4%  14,518  20,227  -27.1%
     TSX                      2,466   4,564  -43.9%  12,150  13,814  -10.7%
     RL                         169     390  -55.0%     926   2,290  -58.9%
     ---                        ---     ---  -----      ---   -----  -----
     MDX *                    2,455   4,277  -40.4%  11,118  21,137  -46.6%
     RDX  *                   1,004   1,368  -23.8%   4,090   7,989  -48.0%
  ---------                   -----   -----  -----    -----   -----  -----
  Selling Days                   26      27             127     129

  * Honda and Acura vehicles are made of domestic and global sourced parts.
  ** Daily Selling Rate

                                  Month-to-Date           Year-to-Date
                               May    May    DSR**     May     May    DSR**
                              2009   2008   % Chg.    2009    2008   % Chg.
                              ----   ----   ------    ----    ----   ------

                      Hybrid  4,857   4,692    7.5%  16,191  16,506   -0.4%

Source: American Honda Motor Co., Inc.