AMG division beats sales goal set for 2017 image

As the Daimler division that focuses on delivering sporty versions of the Mercedes-Benz brand expanded into smaller models, it outshined an annual delivery target four years early in 2013.

The Affalterbach, Germany-based unit of Mercedes-Benz parent company Daimler announced in a statement that sold about 32,200 autos last year, with AMG managing to surpass a 30,000-vehicle goal set for 2017 back in mid 2012, when its deliveries only averaged the 20,000 mark.

AMG, which is the rival to BMW’s M GMBH and a 7-year-old business mainly known in competitions and for the high performance top of the range models, started in 2013 to also offer home tuned versions of Mercedes-Benz’s new compact cars. Last year went on sale the A 45 AMG hatchback and CLA 45 AMG coupe and the line-up will have a new addition in 2014 with the GLA 45 AMG sport-utility vehicle.

“We are looking back on the company’s strongest year ever,” said Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. “This extraordinary growth has exceeded even our own expectations. It shows once again that with our ‘AMG Performance 50’ growth strategy, we’re on the right track. It’s a strategy we will continue to build on.”

The company recorded strong demand in 2013 in its three biggest markets – US, Germany and UK – driven not only by the new product additions, but also by the the extension of its distribution network.

AMG steadily increased its sales in the main market – the US, where it had a growth of around 20 %, the sales volume being considerably above the previous year’s level. Also, despite the overall market weakness in the EU, AMG’s main markets here, Germany and the UK also posted strong sales, with the first up 10% and the second a good 40%.