Mercedes-Benz AMG division has canceled its nearly two-year marketing partnership with Ducati, the Italian two-wheeler company.
Alongside the traditional Italian brands Lamborghini and Italdesign, Ducati is now a third pillar for AUDI AG in Northern Italy.
“Since the end of 2010 a successful marketing cooperation has existed between AMG and Ducati,”
“The company takeover by a rival car manufacturer has understandably resulted in the end of any further collaboration.”
The takeover of Ducati was never our aim – our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this.”
Obviously, due to Ducati’s acquisition, Audi and Mercedes Benz, the two auto rivals cannot be associated with the same company in any way whatsoever.
Ducati, based in Bologna, has some 1,100 employees. Last year, it sold about 42,000 motorcycles and had revenue of some €480 million ($630 million). Its range include cruiser, supermoto, adventure, naked and superbikes such as the muscular Diavel and dual sport Hypermotard.
The arrangement initially saw AMG sponsoring Ducati’s MotoGP racing efforts and becoming the team’s “Official Car Partner.”