AMG and Ducati will work together closely in future. The initial aim of the cooperation between the performance brand from Affalterbach and the Italian manufacturer of high-performance motorcycles is to develop common marketing activities.
The first visible results of the cooperation between AMG and Ducati will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP team as an Official Car Partner from 2011, for example. During selected AMG events, participants will be able to take test drives with Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events.
Joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered.
The partners are currently examining the further activities and strategic steps they might undertake together in the near future.