We all know about the troubles surrounding the world’s second largest automaker, also the biggest in Europe, with the leadership crisis turning the company’s attention away from its focus on sales and profitability.
But there’s at least one unit that goes about its business undeterred by the myriad of woes – the division led by Wolfgang Dürheimer since 2010 – Bentley. The rising star executive could very well be the next „king” at the German automaker. He was very successful in his role as Porsche’s research and development boss – where he orchestrated the creation of the money generating machine Cayenne SUV. He was then tasked back in 2010 to reshape ultra-luxury brethren Bentley when it was losing money and had been seen sales sliding for two years. Since then, te brand broke sales record after sales record, and also returned swiftly to profitability.
He is now ready for the next level – the push of a classic brand name into sport utility territory – next year the Bentayga will appear with a W12 engine under the hood and later on also proposing a hybrid powertrain. The SUV is also the harbinger of things to come: the executive hints that around 90 percent of the Bentley range will have hybrid capabilities before the next decade starts. And more are to follow – we are especially rooting for a production version of the spectacular EXP10 Speed 6 concept presented back in March during the Geneva Motor Show. With his line of successes, Durheimer could very well be the next leader of the major sports and luxury brands of the VW group – Bentley, Bugatti, Lamborghini and Porsche.