Apple for cars: Meet ‘Eyes Free’ button that activates Siri image

Most of Apple’s mobile devices will get a new operating system this fall, including a different mapping service and a built-in bond with Facebook.

In addition, it was announced at Apple’s 2012 World Wide Developers Conference that the company will work with nine automakers including: BMW, GM, Mercedes-Benz, Land Rover, Jaguar, Audi, Toyota, Honda, and Chrysler to bring Siri into cars within the next year.

That’s Apple’s proprietary voice command system that can help you do anything from plug a destination into yournavigation system to find the best synonym for “corporate arrogance.”

We find it curious that GM has chosen to participate, considering that what Siri offers is not at all unlike what the automaker’s subscription-based OnStar service provides.

You’ll note that Ford, Lincoln, Hyundai, and Kia are all absent from the list of automakers working with Apple. That might have something to do with the fact that these four automakers infotainment systems all have a back end that works on Microsoft software.

SIRI’s new integration with Yelp, OpenTable and other APIs will most likely be available within the car operations as well. Other features could include texting, emailing, tweeting and updating your Faceobok status.

What about folks using Blackberrys, Androids or Microsoft-powered phones? They’d likely be out of luck unless automakers opt to make the Eyes Free button serve a dual purpose – something that the demanding Apple is not likely to accept without a fight.