Apple’s chief executive officer Tim Cook, who recently unveiled the company’s first new product in five years – the Apple Watch – has found its sprawling shareholders are already thinking about the next step.
According to enthusiast investors, that would relate to the latest rumors and reports that put Apple secretly developing an electric car since late last year under the code name “Project Titan”. The shareholders are now eagerly anticipating a move that has been discussed for years – a marriage with Claifornia’s most successful startup in the auto industry – Elon Musk’s Tesla Motors. “Quite frankly, I’d like to see you guys buy Tesla,” commented an investor to Cook during an annual meeting at Apple’s headquarters in Cupertino, California. Very diplomat, the chief executive moved to sidestep an impending question and replied “we don’t really have a relationship with Tesla,” with Cook quickly taking the ball towards Apple’s foray into vehicle information and entertainment systems. “I’d love Tesla to pick up CarPlay. We now have every major auto brand committing to use CarPlay.” The system had been previously discussed at the event for the new Apple Watch, with Cook saying more than 40 new models would come equipped with CarPlay this year.
Investors remained geared towards the Tesla subject, an all-electric automaker co-founded and currently run by billionaire entrepreneur Elon Musk. Additionally, the media has been reporting recently that Apple has plans to at least develop and build an electric car, with sources pointing out they already started attracting automotive-battery experts, with production of the vehicle intended as soon as within the next five years.