Apple’s Siri assistant featured in Ford and Lincoln cars image

The US automaker has partnered with Automatic Labs to offer the option of connecting Ford and Lincoln vehicles to Apple’s Siri system – aiming to vastly improve its in-car voice-recognition technology.

For some time now, reliability reports have seen Ford vehicles plagued by issues with the SYNC AppLink or MyFord Touch and MyLincoln Touch infotainment systems. While the Sync feature already offered the possibility to make calls, play music and get directions to the driver, the new feature also means they don’t need to reach for their iPhone for other tasks – on the steering wheel there’s a dedicated Siri button now.

“We want to offer our customers choices while also enabling them to get the best value out of their vehicles,” said Jim Buczkowski, Ford’s director of electrical and electronic systems. “By working with Automatic, we are able to provide current and future SYNC owners with several complementary new features.”

The Ford-Automatic Labs integration will be a $99.95 app and Automatic Labs also offers the user the opportunity to pair the push-to-talk button with the “Internet of Things,” accessing the so-called If This Then That (IFTTT) Web service. The IFTTT is a service that automates various actions – from tracking driving expenses to turning the home’s lighting on when the car enters the parking area.

Via Automotive News