Aston Martin forecasts a quarter of its global sales could come from the Asia Pacific region within two years, nearly double the brand’s current share.
The spectacular growth is due to strong demand in China, according to an Aston Martin senior executive. China, which Aston Martin officially entered only three year ago, has already become its largest and fastest growing market in Asia Pacific, Aston Martin Asia Pacific director Matthew Bennett said in Beijing. In 2010 Aston Martin sold 110 cars in China, while 2011 year-to-date is double. 2012 could even hit 500 units, Bennett said.
“China is not only the biggest but the fastest growing by a long, long way. In 18 months we will see China and Asia Pacific as a whole really on a par with the other big three markets,” Bennett was quoted as saying by Reuters.
Currently, Asia Pacific now contributes 12-15 percent of Aston Martin’s global sales. To win over more customers in China, Aston Martin is introducing the V12 Zagato, which has a price tag of roughly 9 million yuan ($1.41 million), including import taxes of more than 100 percent. Many of its popular models, such as Rapide and V8 Vantage Roadster, are already available in China.