Bosch Group hopes the Asia-Pacific region to bring 30% to the company’s global sales by 2015.
Martin Hayes, South-East Asia president, said that the company expects all its divisions in Malaysia to experience growth in 2012. Last year Malaysia’s sales contribution in South-East Asia group fell 6.2% to RM488mil, becoming the third largest contributor after Thailand and Singapore.
“We have expected to see the decrease, attributed to the drop in demand for car radio systems in the local market. Therefore, we are gradually phasing out production and sales of these systems in the country, and switch to the production of car multimedia systems,” declared Hayes.
He also said that Bosch is currently receiving numerous sales orders for the vehicle multimedia systems. In the first quarter of 2012 Bosch Malaysia reached 6% growth over the same period in 2011, and the drive and control technology division reached 46.5% growth. The automotive original equipment has set a turnover target of RM65mil this year. Bosch’s multimedia facility hit 50% increase in sales in the first quarter of 2012, due to strong sales to important customers in Asia and Europe.