Assisted driving will make €1 billion by 2016 image

Robert Bosch GmbH has stated through a senior executive that the automated driving assistance systems will make €1 billion in sales by 2016.

With group sales of 48.9 billion Euros last year, the German auto part supplier has explained that the move towards more fuel-efficient and safer cars benefited the brand in terms of selling more driver assistance systems like radar and video sensors. In 2014, Bosch managed to sell over 50 million surround sensors for driver assistance systems and has added 700 engineers to a total of 2,000 working to upgrade these technologies. Dirk Hoheisel, member of the board of management at Bosch, explained that autonomous driving could be seen on motorways if all the legal and insurance issues were to be clarified. Due to availability and low costs of software, processors and cameras allow automakers to create new semi-autonomous safety functions such as automated braking.

Self-driving cars and connected cars have led to an opening of the market towards the likes of Google Inc., while making moves in the business relationshops between traditional carmakers and auto parts suppliers. Google has announced this month that it had begun testing self-driving cars in Austin, Texas in order to get more information on how these prototypes interact with traffic, road conditions and people. Hoheisel stated last week that Bosch had helped Google with developing self-driving cars by supplying the power train and the sensors for the vehicle. The German company, who has BMW and Tesla as clients, announced that sales of radar and video sensors doubled in 2014 and will do the same in 2015. By 2016, Bosch is expecting to make the 10th million radar sensor.

By Gabriela Florea